Yojit Sapra
Product Manager@ Care Insurance | PGDM Marketing - IMT Ghaziabad (2021 - 23) | Storyteller
- Role
- Product Manager IT at Care Insurance
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Yojit Sapra
A dark soul trying to find his fire
Experience
Product Manager IT
Apr 2023 — Present · Gurugram, IN
Leveraged WhatsApp, the preferred chat tool among 81.2% of Indians, to develop a sales bot integrating primary selling products from health & travel insurance category, targeting customers aged 21 to 45 seeking a seamless insurance purchasing experience without agent interference, thereby capitalizing on a previously overlooked opportunity.Analyzed 3-month chat data from the website and mobile application\'s chat tool, closely monitoring agent interactions. Integrated Google Meet API to enable audio/video calling within the chat tool, resulting in a 7% increase in conversion ratio and a 10-12% boost in premium amount.Integrated WhatsApp as the primary chat interface for mobile device users visiting the website, recognizing that over 65% of website traffic originates from mobile devices. This integration led to a 15% daily increase in new product query leads, capitalizing on WhatsApp\'s reliability and user-friendly nature.Managed UI/UX overhaul project for homepage, implementing A/B testing on half of user base. Achieved daily lead increase of 3-4% throughout January-February.
Education
Institute of Management Technology, Ghaziabad
PGDM, Marketing
2021 — 2023
Delhi University
Bachelor of Commerce - BCom, Marketing/Marketing Management, General
2017 — 2020
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