Yoindrila Roy

About Yoindrila Roy

I\'m a PGDM Marketing student who genuinely loves understanding people and what makes them connect with a brand. Whether it\'s shaping a brand story, diving into market research, or crafting content that clicks I’m all about turning ideas and insights into strategies that actually work.Over the past year, I’ve built a solid foundation in areas like brand management, digital marketing, consumer behavior, and marketing analytics. Along the way, I’ve worked hands-on with SEO, social media, content creation, and campaign analysis helping improve visibility, engagement, and reach for the brands I’ve worked with.What excites me most is figuring out what really drives people’s choices, and using that to build marketing that’s not just creative, but meaningful and results-driven. I’m curious, data-minded, and always looking to learn, create, and grow.

Experience

1. Sales and Marketing Associate

   Bluno

   Feb 2026 — Present · Bengaluru, IN

   I am part of a 0→1 growth journey, working at the intersection of B2B sales and brand building. My role involves building distribution channels, identifying strategic leads, and strengthening customer relationships, while also contributing to market research, competitive analysis, and Go-To-Market strategy development. Creating brand strategies stage wise and implementing them in real world situations. Handling all the social media platform. Content creation for Linkedin, youtube and learning SEO. Through this, I help shape both revenue growth and brand positioning from the ground up.

Education

• ISBR Business School

  PGDM , Business Administration, Management and Operations

• Techno Main - Salt Lake

  Bachelor of Business Administration - BBA, Business Administration and Management, General