Yohanna Abuchar

About Yohanna Abuchar

Global Senior Marketing Professional with a 13+ year of experience with a solid end-to-end portfolio management. Expert in 360° campaign execution across digital and traditional media, product development and strategic planning.Global Marketing Executive | Strategic MarketingEmail@: y••••••••@gmail.comI am an accomplished, forward-thinking Senior Marketing Professional with expertise in market research, strategic planning, sponsorship campaigns, integrated marketing, and sales promotions across Latin America and the Caribbean for fast-paced organizations in the telecommunications & entertainment media industries. Committed to delivering growth by leveraging corporate potential, expert in developing effective marketing campaigns, devising innovative branding, and advertising strategies. CORE COMPETENCIES• Digital Marketing (SEM/SEO, Display, Social)• Product Positioning & Branding• Customer Relationship Management• Media & Public Relations• Agency & Client Relations• Cross-functional Alignment• Market Research & Analysis• Data AnalysisACCOMPLISHMENTS:• Generated 10% of incremental sales of sports packages in the Caribbean region through diligent salesforce training.• Boosted sports app installs by 20% through innovative marketing campaigns.• Secured increase of 50% in incremental revenue on the fixed side of business by rolling out effective campaign.• Increased revenue 10% through effective new product launch campaigns integrating all around mediaplanning and strategies.• Devised and implemented new integrated method for working across 10 countries.• Successfully managed marketing budget and strategic program spend of ~$2M.• Spearheaded all brand training initiatives for the commercial team in the LATAM region, generating 17% of incremental sales.•Effectively built/executed marketing campaigns for Cable Operators to launch and promote HBO GO® and HBO OD® platforms in LATAM.• Successfully delivered all regional marketing support resulting in 25% top-line growth in four years.Contact me at y••••••••@gmail.com for any opportunity.

Experience

1. International & Real Estate Marketing Manager

   Margaritaville

   May 2025 — Present

Education

• Miami Dade College

  Associate of Arts - AA, Mass Communications

  2006 — 2008

• Florida International University

  Bachelor of Science - BS, Public Relations & Marketing

  2010 — 2013

Skills

• Market Research
• Sem
• Press Releases
• Digital Media
• Radio
• Video Editing
• Broadcast
• Avid
• Copywriting
• Affiliate Marketing
• Television
• Producing
• SEO
• Online Advertising
• Public Relations
• Google Analytics
• Media Planning
• Social Media Marketing
• Entertainment
• Publicity
• Social Networking
• Multimedia
• Advertising
• Media Production
• Pay Tv
• Web Analytics
• Event Management
• Digital Strategy
• Post Production
• Film Production
• Social Media
• Integrated Marketing
• New Media
• Marketing Communications
• Facebook
• Marketing
• Online Marketing
• Final Cut Pro
• Film
• Video Production