Yogitha Kankaria
Affiliate Marketing Manager | Growth Marketing | Strategic Partnerships | CRM & Lifecycle Marketing | Driving Scalable Revenue
- Role
- Affiliate Marketing Manager at Snitch
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yogitha Kankaria
I am a growth-focused marketing professional with 4+ years of experience driving measurable revenue impact through performance marketing, partnerships, affiliate ecosystems, and CRM-led retention strategies.My core strength lies in building scalable acquisition channels, optimizing marketing funnels, and improving key growth metrics including CAC, CPL, ROAS, and conversion rate. I have successfully built and scaled affiliate programs from scratch, closed strategic partnerships across fintech and e-commerce ecosystems, and aligned cross-functional teams (SEO, paid media, content, CRM, and sales) toward shared revenue targets.I work at the intersection of data and strategy — building dashboards, tracking KPIs, running A/B experiments, and optimizing marketing spend to maximize ROI.Key Areas of Expertise:• Growth Strategy & Demand Generation• Lead Acquisition & Funnel Optimization• Marketing ROI & Pipeline Contribution• Strategic Partnerships & Co-Marketing• Performance Marketing Oversight• CRM Automation & Retention• Brand Visibility & PR InitiativesOpen to relocation to Dubai
Experience
Affiliate Marketing Manager
Jul 2023 — Present · Bengaluru, IN
Direct the affiliate marketing program, managing partner onboarding, negotiations, and performance optimization-Implement and manage a Customer Relationship Management (CRM) system to optimize customer interactions, streamline data management, and drive targeted marketing initiatives-Spearhead development and execution of strategic partnerships, significantly enhancing brand visibility and revenue-Manage PR activities to enhance brand image, including crafting press releases, handling media inquiries-Developed streamlined processes for identifying and managing influencers, ensuring alignment with brand values and audience demographics.
Education
K2 learning
CS executive
Shree Medha degree college
Bachelor of Business Administration - BBA, Marketing
2018 — 2021
Satyam international pu college
12 grade , Commerce
2016 — 2018
Liverpool Business School
Master of Business Administration - MBA, Marketing
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