Yogita Lawande

Sr. Digital Marketing Executive @Absolute Reports

Role
Sr Digital Marketing Executive at Absolute Reports
Location
Pune, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Yogita Lawande

Digital Marketing Professional with more than 6+ years of experience in handling Local SEO, Web Analytics, Google Analytics, Content Idea/Optimization/Marketing and SMO. Sound knowledge of Google Algorithms, SEO/SMO strategies, technical site analysis.I have hands-on experience on :Search Engine Optimization (SEO)1.On-page optimization:(Web Site Audit, Recommendations for Solving Technical Issues, Recommendations for modifying Website Structure, Keyword Research, Competitor Analysis, Different Types of Meta Tags Creation, Site Content Optimization, Sitemaps Creation & Implementation, Robots.txt Creation & Implementation, W3C Validation, Google Webmaster & Analytics Verification, Alt-Tags Optimization, Header Tags Optimization (H1 > H6), Image Optimization, URL Structure, Solving Canonical Issues, Broken Link Check, Alexa Verification, Keyword Mapping & Keeping Track of Targeted Keywords).2.Off-page optimization:(Blog Posting, Article Submission, Image Sharing, Video Submission, PPT Submission,Q/A & Forum Posting, Blog Commenting, Content Syndication, Competitors Backlink Analysis & Acquisition).3.Content Marketing:Responsible for creating the new content plan (i.e for service page, static page, blogs/articles content)Researching the new content opportunities as per the trends, seasons, targeted audience & keyword rankings.Preparing the content outline(with subheadings(h1, h2, h3.) & CTA).Optimizing the existing content on the website.Finding the content promotion opportunities.

Experience

  1. Sr Digital Marketing Executive

    Absolute Reports

    Mar 2021 — Present · Pune, IN

Education

  • School of Digital Marketing Trainee, Pune

    Trainee

    2016 — 2017

  • Dnyneshwar Polytechnic, Ahmednagar

    Diploma

    2014 — 2016

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Yogita Lawande — Sr Digital Marketing Executive at Absolute Reports in Pune, MH, IN | Unifers