Yogita Lawande
Sr. Digital Marketing Executive @Absolute Reports
- Role
- Sr Digital Marketing Executive at Absolute Reports
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Yogita Lawande
Digital Marketing Professional with more than 6+ years of experience in handling Local SEO, Web Analytics, Google Analytics, Content Idea/Optimization/Marketing and SMO. Sound knowledge of Google Algorithms, SEO/SMO strategies, technical site analysis.I have hands-on experience on :Search Engine Optimization (SEO)1.On-page optimization:(Web Site Audit, Recommendations for Solving Technical Issues, Recommendations for modifying Website Structure, Keyword Research, Competitor Analysis, Different Types of Meta Tags Creation, Site Content Optimization, Sitemaps Creation & Implementation, Robots.txt Creation & Implementation, W3C Validation, Google Webmaster & Analytics Verification, Alt-Tags Optimization, Header Tags Optimization (H1 > H6), Image Optimization, URL Structure, Solving Canonical Issues, Broken Link Check, Alexa Verification, Keyword Mapping & Keeping Track of Targeted Keywords).2.Off-page optimization:(Blog Posting, Article Submission, Image Sharing, Video Submission, PPT Submission,Q/A & Forum Posting, Blog Commenting, Content Syndication, Competitors Backlink Analysis & Acquisition).3.Content Marketing:Responsible for creating the new content plan (i.e for service page, static page, blogs/articles content)Researching the new content opportunities as per the trends, seasons, targeted audience & keyword rankings.Preparing the content outline(with subheadings(h1, h2, h3.) & CTA).Optimizing the existing content on the website.Finding the content promotion opportunities.
Experience
Sr Digital Marketing Executive
Mar 2021 — Present · Pune, IN
Education
School of Digital Marketing Trainee, Pune
Trainee
2016 — 2017
Dnyneshwar Polytechnic, Ahmednagar
Diploma
2014 — 2016
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