Yogeshwaran Murugesan
Braze Expert || Braze Campaign Manager || Braze Certified Marketer || Implementation & Integration || Liquids Personalization || Email Marketer || Client & Team Handling || CRM || Project & Stakeholder Management
- Role
- Engineer Technology - Business & Tech Operations(Braze Implementation Consultant) at Verticurl
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Yogeshwaran Murugesan
Experienced and results-driven Project Manager specializing in Braze(Certified Braze…
Experience
Engineer Technology - Business & Tech Operations(Braze Implementation Consultant)
Nov 2022 — Present · Coimbatore, IN
Developed and worked closely with a high-performing team by providing guidance and ensuring alignment with project objectives, and collaborated with suitable Life Cycle models for project development, ensuring alignment with business goals as well.Coordinated with engineering teams on 3 software development projects, advancing the tech stack and modernizing client offerings in Braze like Channels, Campaigns, Canvas, SDK Implementation - Android & iOS Pushes, Emails, Weekly Engagement Reports, Data Points usage, Webhooks, Customer Attributes, Customer Events, Reporting and analytics.Facilitated Scrum ceremonies like Sprint Planning, Daily Standups, & Retrospectives, ensuring seamless collaboration with teams and tools like Jira to modernize client offerings and enhance the technical stack, resulting in improved Case Study performance and user satisfaction.Established project timelines, tracked progress, & managed detailed documentation, including Business Requirement Document(BRD), Functional Requirement Document(FRD), Software Requirement Document(SRD), project plans, status reports, Minutes of Meetings(MOMs), Request for Proposal(RFP) and Request for Quotation(RFQ).Identified and resolved project issues proactively with sprint completion.Managed the billable resources and optimized resource allocation to achieve project milestones within budget.Drove client & stakeholder meetings, resulting in clear and actionable user roadmaps aligning with client goals and project objectives.
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