Yogesh Kumar

About Yogesh Kumar

As a Digital Marketing Specialist with 7+ years of experience in email marketing…

Experience

1. Email Marketing Strategist

   Avalara

   Jul 2024 — Present · Pune, IN

   Campaign Strategy and Planning:Develop and implement email marketing strategies for various campaigns, aligning with overall marketing objectives.Create email strategy tables to plan and organize campaign schedules, segmentation, and content differentiation.Keep the prospect marketing calendar up to date for everyone visibility and better planning of future campaigns.Audience Segmentation and Targeting:Ensure the right segment is targeted to maximize results.(e.g, AMER prospects, partner audiences).Ensure proper deduplication and list hygiene to avoid overlap and optimize engagement.Content Guidance and Collaboration:Provide direction to the content team on how to tailor messages for different audiences (e.g, prospects vs. partners).Collaborate on co-branded campaigns with partners (e.g, Maxio, SAP, Salesforce, Oracle, Workday) and guide on content differentiation while maintaining alignment.Email Execution and Management:Oversee the creation and deployment of email campaigns, ensuring content accuracy, im-market dates, proper branding, and message consistency.Coordinate with cross-functional teams (e.g, content, design, and audience managers) to ensure smooth campaign execution.A/B Testing and Optimization:Conduct A/B testing on subject lines, preview text, CTAs, and content to optimize email performance.Performance Reporting:Track, analyze, and report on email campaign performance, providing insights to optimise future efforts.Ensure accurate and complete reporting for marketing programs and efforts.Build dashboards to manage and oversee the overall prospect marketing efforts.Stakeholder Communication:Regularly communicate with managers to ensure alignment and clarify objectives.Keep stakeholders informed on campaign progress, deliverables, and timelines.Tools and Platforms:Work with Salesforce, marketing automation tools, and Smartsheet to organise and optimise campaigns, track assets, and manage campaign workflow.

Education

• Guru Teg Bahadur Khalsa Institute of Engg. & Technology

  Bachelor of Technology - BTech

  2014 — 2018