Yogesh Agarwal
Growth Manager at HDFC Life | 113% Organic Growth for BFSI. Ex- Justdial
- Role
- Growth Marketing Manager Hdfc Life Head Office at HDFC Life
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Yogesh Agarwal
As an experienced SEO Assistant Manager with 4+ years of experience in International & Local SEO and working with India\'s Top Local Search Engine called Justdial. My goal is to help businesses grow by creating SEO strategies that drive website traffic, and increase conversions, leads, and sales. I have experience working with industries such as SAAS Based, B2B, B2C, Local Search, and Real-Estate.I have advanced knowledge of Search Engine Optimization (SEO) and tools such as On-Page/Technical SEO, Content Optimization using Automation & AI/ChatGPT, Google Search Indexing/Crawl Optimization, and Search Console Tools. I am skilled in strategic SEO forecasting, monitoring, and measuring performance using search engine KPIs and OKRs. Additionally, My Favourite part is \"I can analyze how SEO impacts business goals before and after implementing changes\" That\'s the final \"Know how to get potential keywords from Google Search Console\".
Experience
Growth Marketing Manager Hdfc Life Head Office
Nov 2023 — Present · Mumbai, IN
Managed online buying campaigns on the company website, focusing on ROI and CTR optimization.2. Generated and tracked business cases through multiple channels including the website and SEO strategies.3. Drove business growth using Web Engage, Adobe Target, Google Analytics, and Adobe Analytics.4. Developed a roadmap for website enhancements to increase visitor-to-customer conversions, employing UX improvements and A/B and multivariate testing.5. Led ongoing improvements in site architecture and performance, optimizing load times and software updates.6. Implemented CRO strategies and CTR optimizations, enhancing overall website performance.7. Executed multilingual optimizations to broaden market reach.8. Defined KPI matrices aligned with campaign objectives and conducted in-flight optimizations to maximize ROI.9. Maintained a data-first approach through continuous tracking, reporting, and hyper-personalization experimentation.10. Conducted heatmap analysis to optimize content length, structure, and image placement, boosting conversion rates.
Education
CHANDIGARH UNIVERSITY
Master of Business Administration - MBA, International Marketing
Lovely Professional University
BCA - Bachelor of Computer Application, Computer Systems Networking and Telecommunications
2017 — 2020
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