Yogesh Ramadoss

About Yogesh Ramadoss

Struggling with Paid Ads? Let\'s Fix That! Here’s how I can help: Low Conversions: Turn impressions into real results. Poor Targeting: Reach the right audience for stronger engagement. High CPC & CPA: Cut costs and maximise your budget. Tracking Issues: Get clear, accurate performance data. Ad Fatigue: Refresh creatives to keep audiences engaged. Slow Campaign Optimisation: Real-time, data-driven improvements. Inconsistent Brand Messaging: Deliver a unified message across platforms. Low ROAS: Boost your revenue for every dollar spent. Scaling Problems: Expand winning campaigns without losing performance. Compliance & Policy Issues: Stay ad-platform friendly and avoid rejections. Poor Landing Page Performance: Align ads and pages for better conversions. Weak Offer Positioning: Strengthen your offers to drive action. Low Engagement Rates: Create ads that truly capture attention. Budget Wastage: Focus spend where it matters most. ⏱ Delayed Lead Follow-Up: Set up systems to respond instantly and close more deals. Let’s drive real results together! | WhatsApp:+91••••••••59

Experience

1. Digital Marketing Specialist

   Leapsquad

   Jul 2024 — Present · Sydney, AU

   Strategise, execute, and optimise high-performing paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads, tailored to meet the unique needs of clients in immigration law, edtech, real estate, events management, and SaaS industries.• Develop smart bidding strategies and audience segmentation techniques to maximise conversions and minimise cost per acquisition (CPA).• Utilise Google Ads advanced features, such as Performance Max campaigns, custom audiences, and dynamic ad formats, to drive higher engagement and ROI.• Leverage Meta Ads Manager\'s advanced tools, including lookalike audiences, retargeting funnels, and custom conversion tracking, to improve lead generation and client retention.• Design and execute multi-channel retargeting strategies, combining Google Display Network and Meta placements to recapture and convert lost audiences.• Conduct in-depth keyword research using tools like SEMrush and Google Keyword Planner to refine search and shopping campaign strategies.• Implement A/B testing for ad creatives, headlines, and landing pages to optimise performance and continuously improve CTR and conversion rates.• Analyse campaign performance using Google Analytics 4 (GA4), Meta Ads reporting, and third-party tools, delivering actionable insights to clients with tailored recommendations.• Build and optimise sales funnels for clients, ensuring a seamless user journey from ad click to conversion, with a focus on high-ticket products and services.• Stay up to date with platform updates, including Google\'s AI-driven campaign tools and Meta\'s algorithm changes, to ensure cutting-edge campaign management.• Successfully manage ad budgets ensuring efficient allocation and high ROI for all campaigns.

Education

• Anna University Chennai

  Master of Business Administration - MBA, Marketing

• University of Madras

  Bachelor of Commerce - BCom, Banking Management