Yogesh Mathur

About Yogesh Mathur

In nearly three decades of building and scaling India\'s largest two-wheeler distribution network, I havelearned that sustainable growth is never just about numbers - it is about governance, trust, and the disciplineto do the right thing at every touchpoint.As Senior Automotive Leader - Sales & Marketing Operations at Honda Motorcycle & Scooter India Pvt.Ltd, I led end-to-end responsibility for Sales, Distribution, Logistics, Customer Service, and BusinessPlanning across 6,500+ dealer and customer touchpoints pan-India. I oversee annual business volumesexceeding 5 million two-wheelers and a turnover of approximately crore, spanning rural,semi-urban, urban, metro, premium, and EV segments.My career at HMSI - from Executive to Regional Head across every Indian geography, to Division Head forMarketing and Business Planning, to Operating Head of Sales & Marketing, and ultimately to Senior-levelExpert - has given me something rare: the ability to connect boardroom strategy to ground-levelexecution, and to ensure that governance, ethics, and shareholder value are never sacrificed at the altar ofgrowth.I served on HMSI\'s CSR Committee, Business Ethics Committee, and Information Security ManagementSystem (ISMS) Committee, bringing daily governance practice to my leadership. I have been recognized asBest CMO of the Year, recipient of the Global Marketing Leadership Icon award, FADA Leadership Award,and Leader of the Year in Auto Two-Wheelers. As HMSI\'s official spokesperson, I have represented thecompany across national media for over five years.I bring my pan-India market intelligence, distribution governance expertise, consumer insight across every Indian demographic, and deep commitment to corporate ethics to boards that value both strategic vision and operational accountability.I have cleared the national Independent Director exam and engage in ongoing director education (IICA and ICSI programs). I am passionate about corporate governance and aim to contribute as an Independent Director by safeguarding shareholder interests, guiding strategic growth, and reinforcing ethical oversight.”

Experience

1. Director Sales & Marketing Operations

   Honda Motorcycle & Scooter India Pvt. Ltd

   Apr 2023 — Present · Gurugram, IN

   Own end‑to‑end performance across 4 operations of sales, distribution & logistics, customer service and business planning; steer operating cadence across India.• Leading a winning team of associates driving business thru Joy & passion with agility & speed.• Expanded & Lead network performance across 6,500+ touchpoints; align dealer viability, retail execution and customer trust Metrics- Red wing & Big wing[+200cc]• Strengthened planning-to-execution reliability via effective Demand forecasting & Inventory planning for Business Expansion• Upgraded Dealership Operations thru Digital Initiatives with enhanced CX• Drove digital operating model upgrades (DMS integration, Smart workshops and frontline portals) to improve transparency and control.• Key results:#1 CSI (7 times in a row);#1 FADA dealer satisfaction (4 times in a row); • Improved Market Share from 22% to 28% within 3 years & close to No 1 position• Business scale of 5.7 Mn retails in domestic market with ROS 11%

Education

• Jai Narain Vyas University

  BE, Production & Industrial Engineeringg

  1992 — 1996

• MBM Engineering College

  Bachelor of Engineering (BE), Production & Industrial Engineering

  1992 — 1996

• M.B.M. Engineering College, Jodhpur

  Production & Industrial Engineering

• Institute of Management Studies, Bikaner

  MBA, Marketing

  1997 — 1999

Skills

• Channel Partners
• Dealer Management
• Team Management
• Key Account Management
• Sales Operations
• Marketing Communications
• Business Planning
• Channel Sales
• Business Development
• Automobile
• Product Marketing
• Social Media Marketing
• Marketing Strategy
• Vehicles
• Automotive