Yogesh Kumbhar

About Yogesh Kumbhar

A Digital Marketing professional with 4 years+ total experience, experienced in campaign management, SEM, SEO, Social Media marketing.

Experience

1. Senior Manager

   Valueleaf Services (India) Pvt. Ltd.

   Aug 2024 — Present · Mumbai, IN

   Played a key role in building a new business initiative focused on search arbitrage, contributing to company growth.• Managed a team of five, providing training on media buying platforms, ensuring team efficiency and campaign success.• Coordinated with System 1 account managers to facilitate account setup and ensure seamless operations.• Led the integration of tracking tools with media buying platforms, optimizing campaign tracking and performance.• Developed and implemented conversion pixels for Meta, ensuring accurate data capture and functionality.• Managed and executed campaigns across platforms such as Meta Ads, Taboola, MGID, and Google Ads.• Created comprehensive weekly and monthly reports to analyze and track campaign performance and key metrics.• Fostered strong relationships with account managers at Taboola and MGID to gain strategic insights for campaign optimization.• Conducted keyword research using tools like SEMrush, Ubersuggest, and Google Keyword Planner to enhance campaign targeting.• Utilized Google Analytics for in-depth performance analysis and reporting.

Education

• St. Francis D'Assisi High School - India

  High School

  2004 — 2007

• Alkesh Dinesh Mody Institute for Financial & Management Studies

  Master of Business Administration (M.B.A.), Marketing

  2016 — 2018

• Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai

  Bachelor’s Degree, Computer Science

  2012 — 2014