Yogesh Kumar Soni
Associate Performance Marketer at Katyayani Organics | Ex-Senior Executive Web Optimization at Zappian Media | CRO | Lead Generation | SEO | E-COMMERCE | GOOGLE ADS | FACEBOOK ADS | SHOPIFY | AMAZON ADS | PPC |
- Role
- Associate Performance Marketer at Katyayani Organics at Katyayani Organics
- Location
- Bhopal, MP, IN
- LinkedIn followers
- 500 followers
About Yogesh Kumar Soni
I’m a results-driven Performance Marketer with 4+ years of experience in digital…
Experience
Associate Performance Marketer at Katyayani Organics
Mar 2025 — Present · Bhopal, IN
Roles and ResponsibilitiesGoogle Ads• Plan, execute, and optimize Google Ads campaigns for US, UAE, and Canada regions.• Perform detailed keyword research and audience targeting for maximum campaign effectiveness.• Create and test ad copies and bidding strategies for optimal performance.• Analyze campaign performance (CTR, CPC, Conversion Rate, ROAS) and implement improvements.• Manage budgets and adjust bidding strategies to ensure cost-effective ad spend.Facebook Ads• Manage and optimize Facebook Ads campaigns for INDIA, US, UAE and CANADA region.• Monitor campaign performance and optimize for conversions and engagement.E-commerce SEO• Implement SEO strategies tailored for e-commerce platforms (Shopify, Amazon) across US, UAE, Canada, and India regions.• Optimize homepage, category pages, and product pages for improved search visibility, user experience, and conversions.• Conduct keyword research focused on transactional and high-converting search terms.• Improve site architecture, internal linking, and mobile usability to support SEO performance and drive engagement.• Track and analyze SEO performance metrics (organic traffic, conversion rate, revenue) and implement ongoing optimizations.Shopify• Manage Shopify store including product listing, on-site SEO, and conversion optimization.• Track store performance and implement improvements to enhance user experience and drive sales.Amazon• Manage Amazon marketplace operations, including product listings and advertising.• Optimize listings with relevant keywords and enhanced content for better search rankings.• Run Amazon PPC campaigns to drive visibility and sales.WhatsApp Retargeting• Execute WhatsApp retargeting campaigns through Interakt platform.• Develop automated workflows for cart recovery, lead nurturing, and customer engagement.• Monitor campaign performance and optimize messaging for higher conversions.
Education
Board of Secondary Education, Madhya Pradesh
10th, School For Excellence Bhopal
2010 — 2011
Samrat Ashok Technological Institute
Bachelor of Engineering - BE
2014 — 2018
Subhash Government Higher Secondary School
PCM
2009 — 2014
Board of Secondary Education, Madhya Pradesh
12th PCM, School For Excellence Bhopal
2012 — 2013
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