Yogesh Gavhale
Immediate Joiner | Consultant- HCP Campaign Manager | Salesforce Marketing Cloud Expert | Email Automation Specialist | AI-Driven Marketing | AmpScript | SQL | Veeva Promomat | Omnichannel Strategy | Pharma & LifeScience
- Role
- Consultant - Salesforce Marketing Cloud at IQVIA
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Yogesh Gavhale
Certified SFMC Email Specialist with 11+ years in digital marketing, specializing in…
Experience
Consultant - Salesforce Marketing Cloud
Jul 2022 — Present · IN
In my current role at IQVIA, I manage and execute end-to-end email campaigns using Salesforce Marketing Cloud (SFMC). I leverage AMPscript and SQL for dynamic content and personalized communication, implementing responsive design principles to optimize email content for variousdevices and screen sizes. I develop and execute email marketing strategies, ensuring compliance with CANSPAM and other data privacy laws. My responsibilities also include creating data extensions, automations, and customer journeys to enhance engagement and campaign effectiveness. I conduct A/B testing to identify optimal strategies and utilize advanced analytics to track and improve email performance. My role extends to template creation and quality control, ensuring all email communications align with brand guidelines and legal standards. For IQVIA OCE-P, I develop reusable and compliant email content using HTML, CSS, and OCE-provided tokens. I create customer journeys and manage data extensions in the OCE-D content builder. Utilizing the OCE JavaScript library, I create dynamic and interactive eDetail content for end users. My responsibilities also include the development of interactive and engaging content that adheres to brand guidelines, ensuring consistency and compliance across all digital marketing initiatives.SFMC:1. Hands on experience is preparing and sharing reports to customer2. Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. Proficiency with Data Views and Discover Reports within Analytics Builder.4. Hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform.
Education
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
Bachelor of Engineering - BE
2009 — 2013
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