Yogesh Dhankar

About Yogesh Dhankar

As a seasoned marketing professional, I possess extensive expertise in SEO, SMO, SEM, and Google Analytics. My passion lies in developing and managing digital marketing campaigns, both paid and organic, while meticulously tracking and analyzing website traffic to generate valuable insights. Regularly providing comprehensive internal reports, I excel at leveraging my advanced certifications in Google Analytics, Google Ads Display, Email Marketing, and Inbound Marketing to drive impactful results.

Experience

1. Digital Marketing Specialist

   Adani Group

   May 2021 — Present · IN

   Crafting effective and user-friendly online marketing strategies to drive optimal results\\\\n\\\\nExecuting comprehensive SEO practices, including on-page optimization such as keyword planning, sitemap creation, robot.txt file management, 404 error page design, meta tags implementation, and website testing.\\\\n\\\\nConducting in-depth research on keyword effectiveness and implementing successful campaign strategies for SEM (Search Engine Marketing).\\\\n\\\\nAnalyzing advertising budget allocations in relation to performance outcomes, making necessary adjustments to maximize return on investment (ROI).\\\\n\\\\nDeveloping and executing social media strategies to enhance brand presence and engage target audiences effectively.\\\\n\\\\nCreating and curating engaging content for various social media platforms, ensuring alignment with brand guidelines and objectives.\\\\n\\\\nManaging social media accounts and profiles, including regular posting, monitoring comments and messages, and engaging with the audience.\\\\n\\\\nConducting market research and staying updated on industry trends to identify opportunities for social media growth and innovation.\\\\n\\\\nManaging paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.\\\\n\\\\nProficient in utilizing a range of industry-leading tools and platforms, including but not limited to:\\\\n\\\\nGoogle Analytics and Webmaster Tools for comprehensive website analytics and performance monitoring.\\\\nSEO Powersuit and SemRush for effective SEO analysis, competitor research, and keyword optimization.\\\\nBuzzsumo for content research and discovering popular trends in the industry.\\\\nKeyword Planner for strategic keyword research and planning.\\\\nAdobe Workspace for streamlined project management and collaboration.\\\\nMailchimp for email marketing campaigns and automation.\\\\nProficient in managing email and SMS campaigns for effective communication and audience engagement.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• MVN university

  Bachelor of Technology (B.Tech.), Computer Science, 6.1

  2012 — 2016

• Vidya Mandir Senior Secondary School

  Higher Secondary, Science- Non Medical, 7.0

  2011 — 2012