Yogesh Chaudhari

About Yogesh Chaudhari

Presently associated with Parle Agro Pvt Ltd as Business Development Manager for rest…

Experience

1. Business Development Manager

   Parle Agro Pvt Ltd

   Mar 2014 — Present · Pune, IN

   a. Business Development & Sales Enhancement- Budgeting the annual sales targets (ABP) and ensure the achievement of the same through aggressive sales strategies in a highly competitive market.b. Key Account Management- Responsible for Key Account Management of various Modern Trade Outlets & Standalone outlets like Future Value Retail Limited, Avenue Super Mart (D Mart), Reliance Retail Limited, Aditya Birla Limited, Spar Hypermarkets, Trent/TESCO, Bharti Retail, Walmart, Booker India etc. Developing, Negotiating and Executing optimal TOT (Terms of Trade) for various Marketing & Distribution channelsc. Branding & Sales Promotions- Adept at competition tracking and various other marketing activities at strategic locations to counter competition & increase market share. Effective planning & Implementation of Sales promotions through various ATL & BTL Activities. Responsible to run BTL and visibility drive and various merchandising activities for the assigned territory. Responsible for Product Launch & Product placement in various Modern Trade Outlets and Retail Market.d. Channel Management & Expansion- Identifying and appointing Super Stockist and distributors, establishing strategic alliances /tie-ups with suitable channel partners, resulting in deeper market penetration and reach for achieving profitability and increased sales growth. Responsible for Indenting and other Sales Forecasting activities as per the Target assigned.e. Team Management- Leading, training and motivating teams ensuring their career development, leading to positive contribution to the performance of the company. Merchandise managementf. Responsible for -• Forecasting of Sales & Volume (SKU wise) on monthly basis in alignment with annual budget.• Promotional Planning & market Execution• Competitor Analysisg. Analysis of Key Performance indicators (KPIs) against Sales Incentive Schemes for Team

Education

• University of Pune

  Master of Business Administration (MBA)

  2009 — 2010

• University of Pune

  Master of Business Administration (MBA)

  2007 — 2009

Skills

• Promotions
• Marketing Strategy
• Trade Marketing
• Market Research
• Talent Acquisition
• Team Management
• Fmcg
• New Business Development
• Distributed Team Management
• Negotiation
• Employee Engagement
• Key Account Development