Yogendra Sriramula

About Yogendra Sriramula

I am part of the leadership team of DRL\'s foray into health-tech space. In the 0 to 1 journey, have been fortunate to be able to build innovative digital products, lead the GTM teams and own the PnLs.At vivo India I built strategies for corporate, brand and product communication, along with identifying and creating opportunities to bring to life vivo\'s commitment to India while being a global brand. I developed the strategic direction for many of the brand’s successful series such as Y, T, V, X series and other sub brands.In a sales and marketing career spanning almost two decades, I have had the opportunity to experience diverse sectors such as FMCG, smartphones and health-tech. Working in these domains has been especially fulfilling as my innate desire to understand the deep-seated beliefs that shape consumer behaviour has helped me carve various marketing niches for brands across the years. Marketing is my passion, and this helps me bring clarity to product positioning and consistency to product communication.Prior to my association with vivo, for 12 years I helped build brands at Johnson & Johnson Pvt. Ltd, driven by strong purpose and responsibility to society.On the personal front, I am rational to a fault, enjoy reading intellectually stimulating books, especially related to the \"why\" behind human behaviour, thinking and biases. My passions go beyond marketing, I am passionate Indian sports fan (and at times, incorrigibly emotional )Skills: Business Planning Brand StrategyP & L ManagementDirect to Consumer marketingConsumer and Data InsightsCommunication Development and TestingIntegrated Marketing CommunicationDigital MarketingProduct Portfolio Management Media StrategyInnovation ManagementDigital Product DevelopmentChannel ManagementShopper ActivationTrade MarketingCustomer Management

Experience

1. Head of Sales and Marketing, Digital Ventures (Condition Management)

   Dr. Reddy's Laboratories

   Jun 2023 — Present · Hyderabad, IN

   Part of the founding team in the 0 to 1 journey of DRL’s foray into health-tech space. Owner of P&L. Part of leadership council for the venture. Responsible to increase AOV, LTV and lower CAC. Owner for D2C, B2B and B2B2C GTMs.1. Shepherded the team through the innovation journey - idea, research, product design, usability testing, alpha build, UAT and MVP roll out2. Brought down CAC to 1/4th the spend within a year while accelerating volumes 7X3. Designed new business models and identified new B2B channels such as hospitals to accelerate the 1 to 10 journey4. Responsible to guide product roadmap as leader of growth function

Education

• NIT Surat

  Bachelor’s Degree, Electrical and Electronics Engineering

  2001 — 2005

• Indian Institute of Management Mumbai

  Master’s Degree, General Management

  2005 — 2007