Yogendra Singh Goud
Branch Trade Marketing Manager @ Usha International | BTL Management & Marketing Management | Vendor Management | Sellout Management | Merchandising | Product placement & Product launch
- Role
- Branch Trade Marketing Manager at Usha International
- Location
- Indore, IN
- LinkedIn followers
- 500 followers
About Yogendra Singh Goud
At Usha International, my dedication to innovative marketing strategies has bolstered our…
Experience
Branch Trade Marketing Manager
Feb 2023 — Present · Indore, IN
Managed retail marketing and visual merchandising activities in Madhya Pradesh and Chhattisgarh- Coordinated and executed ATL and BTL activities at the city level to drive business growth- Developed annual marketing plans to optimize reach and conversion rates- Ensured maximum brand visibility through strategic placement of outdoor signage and in-shop branding outlets- Executed diverse campaigns to successfully launch new products- Collaborated with Bajaj Finance to optimize product finance strategies and drive sales- Negotiated prime positioning for products in stores, maximizing visibility and sales- Designed and implemented effective schemes to reduce aging stock and capitalize on market potential- Managed ISP relationships to enhance sellout from stores.
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