Yogeesh C.

About Yogeesh C.

Having following tool experience: Marketo, Hubspot, Active Campaign, Responsys, Benchmark, Zoho Mautic, LeadSquared, Convertkit, ClickFunnels, Zapier, Calendly, ON24 etc.• 8+ years of experience in Email Marketing, Marketing Automation, Campaign Management and Market Analyst, Business intelligence, Data Visualization & Reporting• Responsible for creating and maintaining quality standards for Marketing Automation Tool Products (Email, Forms, Landing Pages, Email Campaigns etc.) with adherence to both internal and external standards

Experience

1. Digital Marketing Specialist

   Nibble Digital

   May 2025 — Present

   Marketo:• Create emails, landing pages, and forms• Set up smart campaigns (batch & trigger-based)• Build program templates for recurring campaigns• Set up lead scoring models• Ensure leads flow properly into the CRM (e.g, Salesforce)• Clean and enrich the database• Maintain segmentations for personalized campaigns• Track email performance (open, click, CTOR, conversions)• Build dashboards and reports• Manage users, permissions, and workspaces• Clean up old assets and archive outdated programsAdobe Experience Manager (AEM):• Create and update website pages using AEM\'s component-based editor• Manage assets: upload, tag, crop, and publish images or documents• Build experiences using templates and pre-built components• Manage page properties (SEO metadata, redirects, vanity URLs)• Schedule content activation/deactivation• Use workflows for approvals and reviews• Organize assets in folders• Trigger and monitor workflows (approval, translation, publishing)Figma:• Create and update components• Share files with developers, PMs, and stakeholders• Export icons and images• Write design specs and documentation• Link screens to create interactive prototypes• Test and QA all assets before activation• Check email rendering across devices• Run pre-send QA checklists• Work with content teams for copy and creativeGoogle Tag Manager (GTM):• Add, modify, or remove tracking tags• Create triggers (click, form submit, pageview, scroll depth, custom events)• Update variables (data layer variables, URL variables, constants)

Education

• Manasagangotri University Mysore

  M.B.A

• Bangalore University

  B.A