Yogapriya Pushpanathan

Strategist - Business development, Revenue, Retention, New Product||Tata Play|| Medtronic|| Polaris consulting & Services|| IIFT Delhi

Role: Senior Marketing Manager at Tata Play Ltd
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Yogapriya Pushpanathan

With over six years of experience across Telecom, Medical Devices, and Fintech, I have…

Experience

Senior Marketing Manager
Tata Play Ltd
May 2024 — Present

Education

Anna University
Engineer’s Degree
2011 — 2015
Indian Institute of Foreign Trade
Master of Business Administration - MBA
2017 — 2019

Skills

Swing
Research
Strategic Planning
Management
Powerpoint
Microsoft Excel
Time Management
Oracle Database
Project Management
Java
Microsoft Office
Leadership
Mysql
Customer Service
Struts
Microsoft Word

Contact information

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Work email
•••••@tataplay.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Tata Play Ltd

Entertainment Providers · 5.8K employees · Windsor, Mumbai Mumbai, India

Tata Play Limited (formerly known as Tata Sky Limited) was incorporated in 2001 and commenced its Direct-To-Home (DTH) operations in 2006. Tata Play is part of the Tata Group and is a market leader in the DTH sector. It is also one of India’s leading content distribution platforms, offering both Pay TV and OTT services. Tata Play offers over 50 platform services, available for an additional monthly fee. New broadcast channels and platform services across various genres and languages are regularly added to the DTH offering, enriching the entertainment experience for viewers. To extend this experience beyond the television screen, the Tata Play mobile app enables subscribers to access live TV channels on the go, ensuring seamless entertainment anytime, anywhere. In 2019, Tata Play ventured into OTT aggregation with the launch of Tata Play Binge—an innovative platform that brings together diverse and popular OTT apps on a single user interface. It offers the convenience of a single subscription and unified payment, and is accessible across all devices, including smartphones and connected TVs. To make entertainment even more convenient and consumer-friendly, Tata Play introduced Tata Play Binge Combos — a bundled offering that integrates the best of DTH channels and OTT apps into one seamless pack for subscribers. With a pan-India footprint, Tata Play has invested in advanced digital infrastructure to deliver superior technology services. It operates 24x7 high-end call centres in 12 languages across the country, staffed by multilingual customer service associates to ensure professional and efficient support. TATA® and TATA PLAY® are registered trademarks of Tata Sons Private Limited, used under License by Tata Play Limited.

tataplay.com

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About Yogapriya Pushpanathan

Experience

Senior Marketing Manager

Education

Anna University

Indian Institute of Foreign Trade

Skills

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