Yoeri Geerits
Senior Consultant Yougov Canada @YouGov
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WORK HISTORY
Senior Consultant Yougov Canada @YouGov
Calgary, AB, CA
Managing YouGov Canada\'s sports portfolio working with rights holders, brands and agencies. Passionate making data & insights work for our clients and helping clients understand the power of data.
EDUCATION
Europese Hogeschool Brussel
Masters, Finance
SKILLS
ABOUT YOERI GEERITS
Yoeri Geerits has more than 25 years experience in the international field of sponsorships, marketing, finance, business development and strategy. Expertise- Commercial Strategy- Market Research & Intelligence- Naming Rights- Go-To-Market Strategy- Pipeline Development- Story Telling- Sponsorship Asset Valuation- Commercial RightsHis career in investment banking and marketing has taken him to Europe, Asia and North America. He managed ING’s entry into Formula One, which became the platform to drive ING’s global brand and business out of ING’s headquarters in Amsterdam. After that program was launched, Yoeri moved to Hong Kong as Head of Sponsorships for ING Asia/Pacific.Yoeri spearheaded Nielsen’s Sports division to become a trusted partner to brands and rights holders in Canada. In May of 2017, Yoeri left Nielsen to continue with his sports & entertainment consulting practice and provide consulting services to brands, rights holders and agencies.
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