Daniel Ayers
VP, Transformation, Digital @IMG
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WORK HISTORY
VP, Transformation, Digital @IMG
To give some clarity on what Digital Transformation means in my context.We work with IMG owned and client leagues, sports clubs and events, with a focus on fan-facing (or fan-impacting) technology and systems.That can mean web, mobile app, e-commerce, data warehousing, CDP, marketing tech stack, CRM systems, membership platforms, ticketing, and so on.What it almost never means is: internal-facing IT, payroll, productivity software or - my favourite inbound cold emails - embroidered sew-on patch needs.My personal focus clients at the moment are Rugby League, Fulham FC, Leicester City and Concacaf.
EDUCATION
University of Sussex
BA 2:1
SKILLS
ABOUT DANIEL AYERS
25 years in digital now, first in music on the record company side and now in sport…
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