Yoan Pasqualini

Product Manager @Church & Dwight Co., Inc.

Paris, FR

Brand Lead for Email Diamant, Linéance, and FemFresh.Analysis- Monitor market performance, competition, and brand ranges using retailer and consumer panels- Develop and implement appropriate action plans based on insights- Conduct ongoing competitive intelligence tracking.Strategy- Participate in the recommendation and implementation (in collaboration with specialized agencies) of qualitative and quantitative studies to better understand brand challenges and growth opportunities- Define the annual and 3-year marketing plans- Ensure the operational execution of marketing plans, including the successful launch of innovations- Analyze results and provide strategic recommendations & corrective actions.Product Development- Conduct competitive watch and analyze consumer data to identify new product development opportunities. Lead projects in collaboration with internal teams (R&D, international marketing, sales, packaging, supply chain) and external agencies- Oversee the operational management of existing product ranges.Budget Management- Prepare, control, and monitor marketing budgets and expenses in collaboration with the Finance team- Optimize overall costs to maximize profitability.Sales Optimization- Execute the operational plan both online and offline, covering all elements of the marketing mix, including media plans and in-store activations- Deliver presentations to internal and external teams during business reviews and sales seminars- Develop sales support tools and coordinate promotional activities within allocated budgets.

lycée Adam de Craponne

Baccalauréat

Audencia

Master in Management

Aix-Marseille Université

Business and Administration Management

University of the West of Scotland

Bachelor of Arts - BA

FECAP

JR MBA Program