Yo-Yo X. Yin
Senior Director, Mobile Data Science, Analytics, and Engineering @Activision
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WORK HISTORY
Senior Director, Mobile Data Science, Analytics, and Engineering @Activision
Santa Monica, CA, US
With a team of 16, develop holistic approach to support mobile division across product, marketing, and engineering, focusing on- Data Science: causal research and experimentation on player motivation and ecosystem- Analytics Engineering: self-service data layer and AI tooling for rapid response diagnosis- Mobile Marketing: marketing tech, global data compliance, and measurement strategy
EDUCATION
Cornell University
B. S., Operations Research
Cornell University
M. Eng, Operations Research in Strategic Operations
ABOUT YO-YO X. YIN
Serving Players and Studios | DS and Engineering Leader @Activision
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