Ynes
Sr. Marketing Operations Manager
- Role
- Sr Marketing Operations Manager at Sage Intacct, Inc
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Ynes
Committed to promoting the development and application of artificial intelligence technology. Since the establishment of the company, I have led the team to continuously explore the innovation and practice of AI in different fields, from machine learning to deep learning, to data analysis, and strive to transform technology into practical value. I believe that AI is not only the forefront of science and technology, but also a key force in reshaping the future. I look forward to working with partners from all industries to create a new era of intelligence and contribute to promoting scientific and technological progress and achieving a better future.
Experience
Sr Marketing Operations Manager
Jan 2022 — Present · San Jose, CA, US
Marketo to support messaging strategies; established data update priorities and sync rules between Marketo and SFDC; increased data completeness and accuracy by 75%• Optimized SFDC campaign creation process by simplifying the campaign page look and feel, standardizing values using drop-downs, reducing required fields and creating back-end validation rules; decreased campaign creation time by 80% and increased overall operational efficiency by 70%• Implemented list upload process and data standardization guidelines by creating an Excel template and training documentation; conducted worldwide training for marketing managers and ops staff; increased operation efficiency by 100%• As a representative from Marketing, collaborated with cross functional teams and participated in data governance meetings to identify data alignment opportunities and marketing workflow impacts based on upcoming SFDC functional changes• Served as the centralized reporting authority for all marketing performance KPIs; prepared monthly reporting and number explanations for marketing executives; curated KPI reports and dashboards for regions in SFDC and Tableau; conducted analysis for campaign performance deep dives• Orchestrated lead management framework by aligning with GTM teams and collaboratively establishing guidelines for lead funnel, lead lifecycle, lead scoring and lead source assignments; managed a third party agency to guide the conversation and implementation of the framework in Marketo• Managed and supported martech applications and integrations with Marketo and SFDC
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