Yolanda M. Thomas
VP, Product Marketing - I accelerate growth at B2B tech companies: GTM Strategy I Team Leadership I Sales & Marketing Enablement
- Role
- Vice President Product Marketing at Raptive
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Yolanda M. Thomas
I specialize in Product Marketing for mid to large-sized B2B technology companies, including FinTech and data solutions. The value I provide comes from my expertise in go-to-market strategy, cross-functional collaboration, and team leadership. Over 15+ years, I’ve transformed product teams to meet growth goals and ensured global consistency in workflows, messaging, and execution. I work with stakeholders across lines of business and make data-driven decisions that advance product roadmaps, sales enablement, marketing campaigns, and strategic opportunities.
Experience
Vice President Product Marketing
Jan 2022 — Present · Atlanta, GA, US
Standardized go-to-market procedures for this leading digital media company for independent creators, which comprises the 7th largest internet property in the U.S. • Established repeatable processes and increased team efficiency around product launches and upgrades, ensuring global consistency in workflows, messaging, and execution. • Exceeded product adoption goals by 40%+ via data-driven initiatives and targeted content throughout the customer lifecycle. • Gathered product and competitor intelligence from owners of an acquired solution. Quarterbacked the GTM launch efforts and ensured customer support, marketing communications, and business development team readiness. • Debuted and expanded a centralized product resource that improved organizational knowledge of market research, product benefits, competitor differentiation, segmentation strategy, and more. • Cultivated relationships with key stakeholders and conducted interviews that uncovered gaps and issues hindering cross-functional productivity. Proposed and implemented solutions for continuous improvement. • Liaised with product and technical teams and translated terminology into meaningful content that conveyed unique value specific to each external audience segment.
Education
Spelman College
Bachelor's degree, Economics
Emory University - Goizueta Business School
Master of Business Administration (M.B.A.), Marketing
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