Yvete Bugarini Minor

About Yvete Bugarini Minor

Vice President, Marketing| Full Funnel Marketing| Revenue Generation| Brand ManagementContact: Y••••••••@gmail.comSenior Marketing Leader with an M.S. in Integrated Marketing and Communications and a certificate in Generative AI for Business Transformation from Purdue with over 10+ years of experience in digital marketing, lead gen, and brand strategy. Skilled in full funnel performance marketing, data analytics and overseeing PPC, SEO, Lifecycle, Customer Retention, Events, Social, Content and Creative teams, with a proven track record of surpassing revenue generation goals by $4.4M and increasing LinkedIn followers by 2k in under 5 months with my award-winning strategies.As a Head of Marketing, I dive deep into performance metrics and relevant data points so that I can create a customized integrated marketing and communications strategy in order to optimize campaigns, enhance customer experiences, and maximize results. I do this by analyzing processes, budgets, channels and resources to develop strategic improvements that make and save the company money. My goal is to lead a forward-thinking team, ensuring they understand the reasoning behind the campaigns, which leads to greater efficiencies and encourages innovative thinking and collaboration. Ultimately, this leads to increased revenue growth. As the person accountable for our performance, I clearly communicate our challenges and wins to the executive team with a consistent cadence.Strong reputation for driving collaboration, focusing on key outcomes and leading teams through change.CORE COMPETENCIES:GTM/Marketing Strategy DevelopmentInternational and National Brand ManagementCorporate and Executive CommunicationsKeen focus on Customer Retention, Experience and Service ExcellenceDemand Generation/Lead GenerationFull Funnel MarketingContent MarketingSocial MediaEmail MarketingImplementing AI tools to maximize efficienciesPerformance MarketingWebsite refreshMessaging and RebrandingMarketing AnalyticsPublic RelationsChange ManagementLeadershipCAREER HIGHLIGHTS:Surpassed revenue goal by $4.4MillionGrew LinkedIn followers by 2k in less than 5 monthsConceptualized paid search campaign that generated $400k within the first three months100% pre-leased phase one and 65% of phase two before construction completionRecognized as 1 of 30 \"Women in FinTech\" by Money 20/20 from over 1,500 worldwide nomineesPlease contact me at (94••••••10 with any inquiries for VP or Senior-Level Marketing opportunities.

Experience

1. Head of Lead Generation - Performance Marketing

   Firm Media Inc

   Sep 2025 — Present · US

   A premier digital marketing and communications agency known for creating customized marketing strategies, tailored lead generation campaigns, and successful brand awareness efforts for healthcare, DTC brands, nonprofit organizations, B2B clients, and restaurants.

Education

• University of San Francisco

  Digital Marketing Strategies, MA Cert

• California State University, Fullerton

  BA

• West Virginia University

  Master of Science (M.S.) Integrated Marketing and Communications