Yelda Caliskan

Email Marketing Manager @Sallie Mae

Newark, DE, US

Analytics, Creative, Finance, Operations, and Risk – to bring these strategies to life.Be a data-driven and thought leader, a motivated self-starter, an effective communicator, and have excellent relationship-building skills, with a passion for helping inform a cohesive marketing strategy that drives customer engagement to meet business goals.Leads efforts to build email strategies to support needs/goals of business and product areas. Including recommendations for trigger-based campaigns, cadence and frequency and design of campaigns to ensure optimal delivery experience.Develop audience and segment strategies designed to engage and drive conversions.Develop and execute marketing plans across Email and SMS channels within Nitro’s HubSpot platform.Optimize and enhance our contact onboarding journeys.Assist with user flow enhancements, including on-site strategy and design.Translate strategic initiatives into marketing channel plans.Identify new strategies and tactics to expand Prospect and Customer audiences.Development of cross-channel creative and messaging strategy.Optimization of marketing channel mix.Understanding of competitive landscape and impacts to the business.Analyze and report on marketing campaigns, developing recommendations to improve performance against defined KPIs.Provides insights and recommendations in a strategic and thoughtful manner to internal stakeholders.Ensures accurate and timely reporting of marketing campaigns.Continuous optimization across all marketing channels.Ensures compliance of marketing activitiesDevelops (as needed) policy and procedure documentation.

Bay Atlantic University

Master of Business Administration - MBA

University of Utah - David Eccles School of Business

Bachelor of Science - BS, Business Administration and Management, General