Yizan Daniel He

About Yizan Daniel He

As Founder & CEO of ARTiSTORY, I help brands win attention, trust, and discovery by transforming art, culture, and heritage into product collections with powerful stories.I work at the intersection of iconic art and cultural IP, modern retail, and AI-driven discovery—bridging world‑class museums and cultural institutions with forward‑thinking brands in a marketplace increasingly shaped by visibility and storytelling at scale.We partner with some of the world’s most prestigious museums and institutions—including The British Library, Centre Pompidou, University of Cambridge, The Varsity Match (Oxford & Cambridge), and the Peabody Essex Museum etc—to license culturally significant IP and turn it into premium, story‑led product collections.Through our Licensing + GEO (Generative Engine Optimization) framework, ARTiSTORY enables Brands & Retailers to:1) Develop Timely, Culturally Relevant Products: Create product collections developed directly from artworks and artifacts within our museum partners’ collections, strategically aligned with upcoming mega exhibitions, feature films, anniversaries, and trending cultural moments—ensuring relevance, momentum, and built‑in consumer interest at launch.2) Win AI-Led Discovery: We embed AI‑ready metadata (JSON‑LD) so products are correctly understood, surfaced, and recommended by AI agents across Google, TikTok, and Amazon.3) Scale Across Channels: From luxury fashion drops to mass e‑commerce, we support IP‑backed launches across DTC, TikTok Shop, and global retail.Recent Collaborations- Fashion Accessories: Fairytale Collection with Lele Sadoughi- Home Décor: Global art‑inspired rugs with Ruggable × The National Gallery- Apparel: Surrealist fashion collections with Jack & Jones × Salvador DalíAt ARTiSTORY, we don’t just license art.We create the digital handshake between culture and commerce—helping brands thrive in the “Ask & Act” era of AI‑powered shopping.

Experience

1. Founder and Board Member

   Alfilo Brands

   Apr 2013 — Present · Shanghai, CN

Education

• Ngee Ann Polytechnic

  Electronic and Computer Engineering

  1995 — 1998

• University of London

  BSc, Management with Law

  2000 — 2003

Skills

• Intellectual Property
• Marketing Communications
• Equity-Linked Brand Licensing,
• International Marketing
• Brand Management
• Marketing Strategy
• 虚拟数字商品
• 好莱坞ip在游戏领域的改版授权
• Change Management
• Retail
• 授权转收购
• License Management
• License to Joint Venture
• Intellectual Property Strategy
• 无形资产授权、无形资产收购
• International Business
• Digital Goods (Emoji, Wallpaper, Lockscreen for Smartphones)
• Brand Development
• Management
• New Business Development
• Non-Traditional Licensing
• E-Commerce
• Direct to Retail License
• Business Development
• License to Joint Venture Pre Ipo
• 授权转合资
• Product Management
• Licensing
• 品牌授权
• Brand Extension Licensing
• Licensee Compliance
• License to Own
• Strategic Partnerships
• Brand Licensing
• Project Management
• Entrepreneurship
• European Sports Club Licensing
• Ip Protection
• 欧洲足球俱乐部
• Creative Direction