Yiyuan Fang
E-commerce Manager @Sg
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WORK HISTORY
E-commerce Manager @Sg
Paris, FR
Designed and executed the e-commerce strategy for 300 professionals in FranceBusiness impact from 2023 to 2025 : 2.5× increase in new clients acquired digitally and >€500K digital P&L contribution in the first year,+50% increase in digital sales on banking products - Performance management and P&L monitoring + reporting- Customer experience optimization: full e‑commerce website redesign (UX/UI, SEO, content), funnel development, continuous conversion improvement- Commercial Activation: supervised acquisition across SEO, SEA and partner channels, delivered CRM roadmap execution, mobilised the national network to accelerate adoption of e‑commerce services- Cross‑functional Leadership: aligned multidisciplinary teams through a collaborative and results‑driven way of working
EDUCATION
Ecole nationale supérieure de l'Electronique et de ses Applications
Ingénieur, Electronique
SKILLS
ABOUT YIYUAN FANG
Hello and welcome!With 15 years in digital product management and e‑commerce, I lead the growth of online businesses by aligning strategy, customer needs and technology requirements. As a trilingual professional (French, English, Mandarin), I work across functions and geographies to create clarity, drive performance and support teams in delivering measurable outcomes.My leadership is grounded in collaboration, operational excellence and a strong results mindset.I\'m currenty open to professional opportunities — let’s connect and talk soon!
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