Yiyao Xia
Designer @Boston Consulting Group (BCG)
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WORK HISTORY
Designer @Boston Consulting Group (BCG)
Atlanta, GA, US
BST brand identity & motion graphics: established a distinct brand identity for an internal campaign and developed dynamic digital marketing assets to elevate engagement, integrating motion elements that led to firm-wide recognition.Illustration series for hospitality sector: created high-impact loyalty archetype illustrations for a quick-service restaurant client, leading to client trust and cross-case adoption.Gen AI visuals for RFP: created AI-generated visuals and aligned layouts for an RFP using GenAI tools to quickly explore and refine creative concepts. Rapid delivery and a strong final design that resonated with the client added clear value to the proposal.2024 DEI Report: played a key role in the end-to-end design of a DEI report over a multi-month engagement. The final deliverable enhanced readability, aligned with brand standards, and served as a model for communicating organizational priorities.Logo design for Financial Sector: led the fast-turnaround design of a logo, delivering creative concepts and translating abstract ideas into clear visuals. The logo was implemented across all project materials, driving lasting impact.
EDUCATION
Savannah College of Art and Design
Master of Fine Arts - MFA
Zhejiang Wanli University
Bachelor of Fine Arts - BFA
ABOUT YIYAO XIA
IDA Award-winning designer with 5 years of experience across branding, digital, and motion, blending agency and corporate backgrounds. Recognized for a hybrid creative approach and a strong foundation in design thinking, customer communication, and trend-forward execution (AI). Known for problem solving without boundaries—delivering thoughtful, cross-platform solutions that bridge print, digital, and motion design.
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