Yixuan Liu

About Yixuan Liu

Hi! I\'m Ethan Liu, an aspiring data scientist graduated from USC Marshall. I have…

Experience

1. Data Scientist Intern

   Intelliimpact

   Mar 2025 — Present

   Administered A/B tests on email elements—subject lines, send times, and CTAs—to optimize user engagement, resulting in a 15% increase in open rates and a 30% decrease in unsubscribe rates compared to initial test runs Improved customer engagement by 20% through advanced customer segmentation using SQL, Python and K-means clustering, enabling personalized marketing campaigns that outperformed the historical baseline Built a predictive model using Random Forest to identify high-potential individuals for targeted lead acquisition, improving marketing efficiency and increasing conversion rates by 25% compared to non targeted outreach Created and maintained Tableau dashboards to monitor KPIs for email marketing campaigns and audience behavior, delivering insights that informed campaign adjustments and drove a 12% increase in lead acquisition compared to initial efforts Compiled comprehensive reports and presented data findings to clients and internal teams, delivering data-driven recommendations that shaped marketing strategies and boosted client conversion rates by 8% over historical benchmarks

Education

• No. 2 High School of East China Normal University

  High School Diploma

• University of Southern California

  Master of Science - MS, Business Analytics

• UCLA

  Bachelor of Arts - BA, Communication & Psychology