Yiwen Yan

About Yiwen Yan

Yiwen is passionate about transforming data into actionable insights and specializes in product analytics and business strategy. She has a unique ability to translate complex data into clear, strategic recommendations that drive business growth. Her background spans across marketing analytics, consulting, and technology, providing her with a holistic understanding of both business needs and technical solutions.She works at the intersection of data science and business strategy, utilizing a wide range of analytics techniques—such as predictive modeling, segmentation, A/B testing, and machine learning algorithms—to deliver results that support key business objectives. Yiwen’s approach is data-driven, and her goal is to not just analyze numbers but to tell the story behind them in a way that moves business forward.In an ever-changing business landscape, she thrives in high-pressure environments and adapts quickly to new challenges. Yiwen excels in collaborating with cross-functional teams and ensures that every project she takes on has a measurable impact.Technical Skills:R, SQL, Tableau, Alteryx, Python, SPSS, Advanced ExcelCore Skills- Product & Business Analytics- A/B Testing, Experimentation, and Causal Inference- Statistical Modeling & Machine LearningDomain Concentration- B2C, retail & e-commerce- User Growth & Retention (Memberhsip Program)- B2B / Saas- Media & Advertising Technology- Pet- Fashion- Automobile- Healthcare

Experience

1. Sr Staff Data Scientist

   Intuit

   Jan 2025 — Present · New York, NY, US

Education

• University of Rochester - Simon Business School

  Master of Science (MS), Marketing Analytics

Skills

• 商业营销
• 研究
• Consumer Insight
• Public Speaking
• Matlab
• Microsoft Word
• Consumer Media Relations
• 营销
• Microsoft Excel
• Google Adwords
• Negotiation
• 公开演讲
• Data Analysis
• Pivot Tables
• R
• Market Research
• Tableau
• 推销
• Consumer Behavior
• 社交网路营销
• Consumer Relations
• Sql
• 顾客服务
• Google Ad
• Social Media Marketing
• 领导力