Yiwen Lin

Lead Designer @Korin Inc

NY, US

Published 2 Product Catalogs that contains 1200+ products, copies of each were printed and sent to Customers. Lead catalog design, information organization, setting product classification standards. • Improve information structure and brand system, collaborate with PR and Purchasing manager, define product types and categories, reclassify products and rename them. • Lead Website UX/UI design, working with technology team to implement design and increase user interaction, increase revenue via online purchase. • Lead Marketing Collateral design, including but not limited to monthly email campaigns, instore signage, newspaper advertisements, flyers, posters, product infographics, social media posts.• Define brand design standards, including typography font selection, treatment, color, visual language, image styles. Art direct photography.