Yiwei Z.
Marketing Graduate at JHU| Data-Driven Brand Storyteller | Passionate About Consumer Insight & Brand Strategy
- Role
- Marketing Communication Assistant at Little Language Box
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Yiwei Z.
As a dynamic professional with a major in Economics and a minor in Art History, I offer a unique blend of analytical rigor and creative insight. This interdisciplinary background has equipped me with a distinctive vision, allowing me to perceive and analyze challenges and opportunities from multiple perspectives. The fusion of economic acumen and artistic sensitivity enables me to bring a fresh, multifaceted approach to problem-solving and strategy development.
Experience
Marketing Communication Assistant
Apr 2025 — Present · Miami, FL, US
Segmented customer base into three strategic cohorts using SQL and developed tailored messaging frameworks that improved engagement metrics and earned leadership recognition for data-driven marketing approach- Built Tableau dashboards and delivered weekly performance presentations using GA4 and Excel, providing strategic recommendations that influenced marketing priorities and contributed to budget planning with leadership team- Conducted competitive analysis of 15+ education apps and executed influencer outreach to 20+ micro-influencers, identifying key market opportunities and contributing to successful pre-launch awareness through strategic partnerships- Designed comprehensive marketing assets including e-commerce visuals, social content, and landing pages using Photoshop and Canva, supporting cross-functional product launch initiatives and brand consistency across channels
Education
The Johns Hopkins University
Master of Science
2024 — 2025
Trinity College-Hartford
Bachelor of Science - BS
2019 — 2023
Fudan University
Study aboard
2020 — 2020
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