Yi Wang
Strategy & Insight | WPP Media | MBA
- Role
- Associate Director, Analytics at WPP Media
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Yi Wang
Holistic Campaign Performance Summary – Able to distill and derive post-campaign insights from data, transforming results into comprehensive, strategic summaries. Provide actionable recommendations on audience targeting, creative effectiveness, strategies.Expertise in Media & Sales Data – Strong analytical skills in interpreting media and sales data, including campaign performance metrics and consumer engagement trends to optimize advertising strategiesAdvanced Analytics Skills – Proficient in ROI modeling, statistical analysis, and predictive modeling to support high-level strategic decisions. Experienced in leveraging first-party data to optimize spend allocation and maximize business impact.Mentorship & Team Development – Experienced in mentoring and guiding junior analysts, fostering skill development in data analysis, measurement strategies, and client communication. Dedicated to knowledge-sharing, team collaboration, and cultivating a data-driven mindset to enhance overall team performance
Experience
Associate Director, Analytics
Jun 2025 — Present · New York, NY, US
Analytics lead to E&Y and Citizens BankData Streamlining | Campaign Effectiveness Measurement | Strategic Insights
Education
Shanghai Institute of Technology
Bachelor's Degree, Light Chemical Engineering
2008 — 2012
Harrisburg University of Science and Technology
Master's degree, Master of Mathematics and Computer Science
2018 — 2020
Pace University - Lubin School of Business
Dual Master of Business Administration (M.B.A.), Marketing Management & Financial Management
2014 — 2017
Skills
- Microsoft Word
- Quantitative Analytics
- R
- Stattools
- Market Research
- Data Analysis
- Pivot Tables
- Sas E-Miner
- Tableau
- Research
- Solver
- Microsoft Powerpoint
- Teamwork
- Financial Analysis
- Analytics
- Event Planning
- Analysis
- Marketing Strategy
- Social Media
- Data Analyst
- Public Speaking
- Microsoft Office
- Market Analysis
- Management
- Skin Care Products
- Spss
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Advertising
- Windows
- Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.