Yitzchok Saftlas

About Yitzchok Saftlas

People hate to be sold—but they love to be educated. This philosophy is built into our company culture at Bottom Line Marketing Group “BLMG”. It might sound simple in theory, but there’s a reason so many companies struggle with it in practice: simplification is the ultimate form of sophistication.As the founder and CEO, I’ve helped hundreds of corporate, political and non-profit clients create the right narrative to match their vision. Our award-winning team has nearly three decades of proven success transforming complex ideas into stories that resonate.This approach works because we help our clients communicate what’s essential to reach the right audience. That’s the fun part—and behind the scenes our experts back it up with rigorous qualitative research, strategic marketing objectives and a creative plan for ambitious results via a range of multi-channels, including: print, online, video and social media marketing.I love meeting with clients and shaping their campaign goals. As CEO, I guide the overall direction of our agency with a focus on:• developing client relationships: I listen to their needs, help them find the right solutions and then execute on that vision• agency development: this field is always evolving, and I empower my team to grow and learn• the 77WABC \"Mind Your Business\" radio show: each week I interview fascinating business leaders to help executives and entrepreneurs in the New York/New Jersey metro area (and beyond!) build their businesses• the daily BLMG Business Class video broadcast, features 1-minute clips from one-on-one interviews that I was honored to have with business giants such as Beth Comstock, Jeffrey Hayzlett, Joe Hart, Linda Kaplan Thaler, Shep Hyken and many more. Each short “micro-learning” style video contains pertinent business advice for anyone in any profession.These conversations with fellow business leaders have become my favorite way to stay current in the industry and share valuable insights with people. Lifelong learning is important—for my company, but also personally as part of my faith. Studying the Torah and Talmud every day helps guide me in life. There’s even the occasional business insight to be found there. I just can’t help myself—any time I hear a powerful story, I start thinking about how it can resonate with all kinds of audiences!Specialties include: marketing strategy | brand building | strategic growth

Experience

1. C-suite Tv and C-suite Radio Host

   The C-Suite Network

   Jan 2016 — Present · New York, NY, US

   The 77WABC “Mind Your Business” broadcast is also syndicated on C-Suite Radio and C-Suite TV, premier platforms for C-level executives. Also serve as a C-Suite Network Advisor.

Education

• Fashion Institute of Technology

  Advertising and Marketing

  1988 — 1990

• Adelphi

  Graduate

  1983 — 1987

Skills

• Leadership Development
• Entrepreneurship
• Nonprofits
• Strategic Public Relations Planning
• Strategic Planning
• Market Research
• Radio Advertising
• Public Speaking
• Event Management
• Digital Strategy
• Management
• Team Building
• Business Development
• Digital Marketing
• Digital Media
• Sales
• Brand Development
• Graphic Design
• Radio Programming
• Lead Generation
• Sales Management
• Business Planning
• Social Networking
• B2b
• Strategic Partnerships
• Direct Marketing
• Small Business
• Social Media
• Social Media Marketing
• Advertising
• Marketing Communications
• Strategy
• E-Commerce
• New Business Development
• SEO
• Radio Host
• Fundraising
• Marketing Strategy
• Negotiation
• Online Marketing