Yiting Li
Product Developer and Designer | skilled in UX and content strategy, CAPM, AI & data enthusiast
- Role
- Product Manager at TikTok
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Yiting Li
Product Portfolio: https://yiting-portfolio.figma.site/ Product leader…
Experience
Product Manager
Mar 2024 — Present · Vancouver, BC, CA
Build a departmental-wise risk operations platform from 0 to 1- Optimized and digitalized the end-to-end operational process to manage online ads risks based on key metrics, integrating risk monitoring, metrics RCA, risk governance, and risk insights- Incorporated large models to facilitate RCA process, broke down the barriers among different metrics and platforms2. Managed a centralized material engine for enhancing the efficiency and accuracy of automated ad review processes- Designed automated data entry for multiple data sources, increasing the rejection rate of the platform by 16% and high-risk coverage by 28%- Designed and implemented solutions for identifying violative content, including model-based word combination detection and image extraction from video materials-Collaborated on algorithms to enhance model capability for detecting online risk content, including word variant detection and similarity model improvement- Introduced automated processes like the quota-based maintenance system and optimized tagging alarm features to improve review efficiency and response time3. Moderation Workflow-Led the moderation workflow design for three ad keywords business lines, onboarding new business lines seamlessly
Education
Tsinghua University
Bachelor of Arts - BA, English Language and Literature
2012 — 2016
Sotheby's Institute of Art
Foundation of Western Art History
2016 — 2016
Westcliff University
Master of Business Administration - MBA
University of Chicago
Master of Arts - MA, Art History, Criticism and Conservation
2018 — 2020
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