Yisha Zhang

VP, Strategy Director @Bbdo Chicago

Los Angeles, CA, US
MOBILE NUMBERS
+12•••••••69

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WORK HISTORY

Nov 2022 — Present

VP, Strategy Director @Bbdo Chicago

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The day-to-day strategy lead on the following accounts- Prestige Consumer Healthcare brands, including: Dramamine, DenTek, Summer\'s Eve, Monistat, Goody\'s Pain Relief Powder, BC Pain Relief Powder, Clear Eyes, TheraTears- Pfizer Global- Clorox Brands, including: Glad trash bags, Fresh Step litter, Brita water filter

EDUCATION

N/A

Fudan University

Bachelor of Arts - BA, Advertising

N/A

University of Southern California

Master's degree, Communication Management

SKILLS

AttitudesShanghaineseCompetitive AnalysisGlobal PerspectiveVisual CommunicationEthnographyAdvertisingLuxury GoodsAsian CultureMandarinStorytellingLuxury AutomotiveEthnographic ResearchComscoreChineseDigital StrategyTrend SpottingStrategySocial MediaMarketing

ABOUT YISHA ZHANG

Fourteen years of brand and creative strategy experience launching and building national and international brands spanning FMCG, healthcare, personal care, video games, streaming services and automotive.Ten years of experience guiding and mentoring junior team members.

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