Yinxue Liao

About Yinxue Liao

I am a passionate bilingual marketer, and I\'ve been working in the technology and media industry for five years. I currently work as a senior marketing manager at a real estate and tech startup Flyhomes, focusing on leveraging integrated marketing campaigns (organic and paid) to increase brand awareness, drive engagement and generate conversions. Before that, I was a PR Manager at a tech startup MailTime. When studying at NYU, I produced videos for BBC Worldwide and Newsweek as a multimedia journalist. In my spare time, I have been writing blogs for LinkedIn China and 36Kr, one of the leading tech media in China, since 2017 as a freelancer.

Experience

1. Senior Marketing Manager, Integrated Marketing

   Flyhomes

   Jan 2021 — Present · San Francisco, CA, US

   Lead integrated marketing strategies and campaigns across a variety of paid and organic channels (online ads, blogs, social, webinars, videos, influencers, Out of Home ads, etc.) to increase brand awareness and generate demand-Develop and drive go-to-market strategies and implementation to expand into new markets. Develop testing roadmaps with rigorous tracking and measuring structures to continuously improve channel performances to drive better ROI-Monitor and analyze lower-funnel metrics, identify areas of opportunity to optimize client funnel conversion-Collaborate and develop strong cross-functional relationships with creative, product, engineering, analytics, and legal teams to deliver effective marketing programs and campaigns-Track and report performance regularly and translate data into actionable recommendations to leadership and key stakeholders-Hire, lead and coach a team of channel managers to develop high-performing marketing strategies and campaigns.

Education

• Peking University

  Bachelor of Arts (B.A.), Chinese Literature

  2012 — 2016

• New York University

  Master of Arts (M.A.), Journalism

  2016 — 2018