Yin Woon Rani
CEO/CMO - Change, Ideas, Data, People
- Role
- Chief Executive Officer at Milkpep
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Yin Woon Rani
A courageous cultural and commercial catalyst focused on doing the right things well. I believe in the power of ideas.I believe experiences are currency. I believe great talent makes a difference.I believe in strategy in action.I believe both data and intuition matter.I believe in creating impact.
Experience
Chief Executive Officer
Oct 2019 — Present · Washington, DC, US
Driving bold strategy and breakthrough consumer communication to encourage milk consumption across this $25BN industry on behalf of America\'s milk companies.Bring more strategic rigor and commercial accountability to the organization to maxmize the effectiveness of a $80-90MM operating budget.Collaborate with milk industry and related associations to celebrate what makes milk special, improve the reputation of the industry, and drive frequency of usage among key audiences.Recently re-introduced the iconic \"Got Milk\" tagline for the social media first generation - leveraging fresh cross-channel campaign featuring user-generated content, social influencers, TV + digital advertising, and in-store tactics.Current member of Board of Directors for Mobile Marketing Association (North America), Innovation Center for U.S. Dairy and BIGToken, as well as advisory roles for other startups.
Education
NYU Stern School of Business - MBA
MBA, Management
2003 — 2005
Yale University
B.A. magna cum laude, English and Chinese Literature
1992 — 1996
Skills
- Integrated Marketing
- Advertising
- Fmcg
- Consumer Behaviour
- Business Strategy
- Beauty
- Food
- Digital Marketing
- Interactive Marketing
- Creative Strategy
- Customer Insight
- Inspiration
- Brand Management
- Marketing
- New Business Development
- Leadership
- Strategy
- Client-Focused
- Brand Architecture
- Product Development
- Beauty Industry
- Creative Direction
- Marketing Research
- Social Media
- Marketing Strategy
- Strategic Planning
- Brand Development
- Business Development
- Management
- Mobile Marketing
- Brand Equity
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