Yingying Tang
Data Scientist
- Role
- Data Scientist Fellow at Techlent
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Yingying Tang
Over 5 years’ experience in building machine learning models to deliver novel insights…
Experience
Data Scientist Fellow
Sep 2022 — Present
Customer retention insight engineTo reduce churn rate, built an Insight Engine to generate strategies for retaining bank credit card customers.Conducted exploratory data analysis, feature engineering and selection on customer data. Built an XGBoost classifier to predict customer churn and identified the key factors behind these decisions. The model achieved a recall score of 0.87.Provided cost-effective marketing strategies to retain customers at risk. Deployed churn prediction models on Google Cloud Platform (GCP) using Streamlit for real time customer monitoring and the formation of marketing strategies.
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