Yang You
Building a 1:1 customer engagement platform at scale for B2C marketers
- Role
- Senior Director of Product Management at Salesforce
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director of Product Management
Feb 2019 — Present
Formed a team of PMs to drive Hyperforce (Public Cloud) strategy, GTM alignment with other Salesforce products, and internal/external security initiatives for the flagship Marketing Cloud B2C Engagement Platform product • Led the definition of Hyperforce product strategy, changing the narrative from an engineering driven lift & shift to one about unlocking ACV of new product growth in industries and regions constrained by emerging data residency regulations • Created the unifying strategic framework for leading in highly regulated industries and expand internationally by leveraging investments in Hyperforce, common controls and new platform security investments like Field-level Encryption. • Led the intake, planning, and negotiation of security commitments across engagement platform with the security org and internal teams. Drove implementation of common access controls to improve SOX and SoC compliance, resulting in an unqualified (ideal) audit finding. • Developed the strategy and roadmap for an internal zero-to-one initiative to integrate a highly scalable orchestration engine with a scalable profile store, to be delivered as a set of shared services. Worked with architects and product leaders across teams to drive a decision on scalable systems of record, data flows, access patterns, and key data entities, culminating in a presentation to the Marketing Cloud CEO. • Worked with User Research to validate key customer pain points, value proposition, product positioning and adoption blockers to align product/market fit to roadmap milestones. Developed a cost model to validate product positioning and packaging that incorporated cost drivers across shared services and competitive benchmarks. • Developed and aligned a Strategy for a shared Salesforce for Marketing SDK spanning Web and Mobile to handle real-time, behavioral, personalization, messaging and analytics use cases.
Education
The University of Texas at Austin
BS, Electrical, Electronics and Communications Engineering
2003 — 2007
The University of Texas at Austin
Master's degree, Electrical, Electronics and Communications Engineering
2007 — 2009
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