Ying Guo
Performance Marketing @ Duolingo
- Role
- Performance Marketing Manager - Duolingo English Test at Duolingo
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ying Guo
Experienced multilingual digital marketing specialist skilled in multi-channel paid…
Experience
Performance Marketing Manager - Duolingo English Test
Oct 2022 — Present · Seattle, WA, US
Strategic Planning and Research (25%)-Developed and implemented cross-channel digital marketing strategies on platforms such as YouTube, Google, TikTok, and RedNote, driving an increase in qualified leads and earning industry recognition-Conducted market research to analyze competitor strategies, platform trends and audience behaviors, providing actionable insights that optimized ad spend and increased market share across key demographics-Localized campaigns to effectively engage regional audiences, aligning with branding goals to enhance user growth and brand recognition.·Content Production (40%)-Collaborated with creative teams to produce, edit and optimize multimedia content—including ad copy, visuals, articles and videos—ensuring consistency and resonance across platforms-Streamlined creative review process, producing high-quality native ads and videos that improved engagement and boosted brand awareness-Led content creation for campaigns recognized with industry accolades, including the 2022 China Inbound Award for Most Valuable Brand.·Analytics and Reporting (35%)-Monitored campaign performance using key metrics, identifying optimization opportunities to enhance ROI, halving cost in a key display ads initiative-Conducted A/B testing to refine strategies and applied data-driven improvements, significantly enhancing campaign efficiency and audience targeting precision-Generated actionable performance and creative reports, providing insights that guided decision-making and ensured alignment with organizational goals.
Education
Macao Polytechnic University
Exchange Program
Polytechnic of Leiria
Exchange Program
Foreign Language School attached to Guangxi Normal University
High School Diploma
Beijing Language and Culture University
Bachelor of Arts - BA
University of Southern California
Master of Science - MS
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