Yin Chung
Executive Strategy Director, TBWA \\ Chiat \\ Day | Marketing Academy US Scholar
- Role
- Executive Strategy Director at TBWA\Chiat\Day
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yin Chung
Brand strategy leader with 18 years of experience in developing insight-led, commercially effective, and creatively awarded marketing strategies, campaigns and brand experiences. Proven track record of driving sustained growth in the UK, Europe, and the US.
Experience
Executive Strategy Director
Aug 2023 — Present · NY, US
Global strategy lead for Hilton. Spearhead a team of 14 brand, connections, data and social strategists in New York and eight more in TBWA offices around the world.
Education
University of Bristol
BA, Philosophy
University of St Andrews
M.Litt, Philosophy
Skills
- Communications Planning
- Digital Marketing
- Online Marketing
- Media Buying
- Online Advertising
- Leadership
- Direct Marketing
- Integrated Marketing
- Media Planning
- Digital Media
- Social Media Marketing
- Strategic Communications
- Mobile Marketing
- Strategy
- Project Planning
- Team Leadership
- Digital Strategy
- Analytics
- Media Strategy
- Advertising
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