Yiling Cao
Associate Product Manager @Chervon North America, Inc
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WORK HISTORY
Associate Product Manager @Chervon North America, Inc
Leads and executes new product development projects through efforts including customer research, competitive trend analysis, and go-to-market strategy planning with cross-functional teams including engineering, sales & marketing • Leads a programming interface project on FELX website by employing Agile Method and conducting sprint backlog planning with marketing, engineering, and creative teams, resulting in 10% sales increase in storage product category • Builds MVPs and spearheads customer research for innovations or improvements while working across cross-functional teams • Evaluates feature viability and provides strategic recommendations to drive performance improvements and successful positioning in the marketplace • Drives portfolio growth across the holistic product lifestyle through the collaborating with cross-functional teams to support the development of key initiatives across the US Market • Develops insights of industry trends by creating competitive product landscapes, analyzing competitive innovations and market trends to establish a differentiated value proposition for key initiatives • Presents to senior leadership monthly on new products or product roadmap in alignment of achieving company goals
EDUCATION
Purdue University
Bachelor's degree, Marketing and Management (Double Major)
Purdue University
Master's degree, Marketing
ABOUT YILING CAO
Rich Product Management & New Product Development Experience / Agile Method /Execute UX…
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