Yiling Cao
- Role
- Associate Product Manager at Chervon North America, Inc
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Yiling Cao
Rich Product Management & New Product Development Experience / Agile Method /Execute UX…
Experience
Associate Product Manager
Jun 2021 — Present
Leads and executes new product development projects through efforts including customer research, competitive trend analysis, and go-to-market strategy planning with cross-functional teams including engineering, sales & marketing • Leads a programming interface project on FELX website by employing Agile Method and conducting sprint backlog planning with marketing, engineering, and creative teams, resulting in 10% sales increase in storage product category • Builds MVPs and spearheads customer research for innovations or improvements while working across cross-functional teams • Evaluates feature viability and provides strategic recommendations to drive performance improvements and successful positioning in the marketplace • Drives portfolio growth across the holistic product lifestyle through the collaborating with cross-functional teams to support the development of key initiatives across the US Market • Develops insights of industry trends by creating competitive product landscapes, analyzing competitive innovations and market trends to establish a differentiated value proposition for key initiatives • Presents to senior leadership monthly on new products or product roadmap in alignment of achieving company goals
Education
Purdue University
Bachelor's degree, Marketing and Management (Double Major)
2015 — 2019
Purdue University
Master's degree, Marketing
2020 — 2021
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