Jocelyn Yijia Pan

WORK HISTORY

EDUCATION

ABOUT JOCELYN YIJIA PAN

As a Brand Strategy Specialist and a BBA graduate from Parsons School of Design, I combine my diverse professional experiences and my cultural insights to create captivating brand experiences. My professional experiences ranges from industries of Lifestyle, Fashion, Hospitality & Restaurants, Beauty etc. During my most recent professional experience, I applied my skills in strategic planning, media marketing, graphic design, and trend forecasting to develop content strategies for esteemed brands such as Hilton Anaheim and La Casa Del Camino. I also track and analyze the marketing performance and identify growth opportunities for the clients. Additionally, I am the founding member for Global Art Innovator Club, an entrepreneurial-focused NGO based in NYC. I am in charge of the marketing strategy, brand collaborations, business development, and event planning for the club, which hosts influential speakers from various industries. Our team have organized 6 up to date successful events, each with 100-150+ guests, and increased the club\'s media presence and engagement. My passion for brand strategy and creative marketing stems from my multicultural background, I aspire to blend my strategic approach with my cultural awareness to create inclusive and innovative brand experiences that resonate with diverse audiences worldwide. Skills: Creative Brand Strategy Event Planning and Execution Digital Marketing & E-Commerce Graphic Design End-to-End Campaign Management KPI Tracking Adobe Creative Suite Proficiency Behavioral and Demographic Segmentation Creative Brand Strategy Influencer Marketing Mandarin