Yigit Ciftci
Senior Performance Marketing Manager Lead @Adyen
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WORK HISTORY
Senior Performance Marketing Manager Lead @Adyen
Berlin, DE
Handling both day to day strategy and operations of Performance Marketing with main focus on data while developing the team and enabling them for reaching marketing goals in 360 approach. Ready to lead a team of 3-5 members - My main area of work is for DACH and CEE region, however I also support the global performance/digital marketing strategies of Adyen.
EDUCATION
Università di Trento
Master of European Business, Business, Management, Marketing, and Related Support Services
University of Kassel
Master's Degree, Third Semester of the EMBS (European Master of Business Studies)
European Master in Business Studies
Master's Degree, Business, Management, Marketing, and Related Support Services
Universidad de León
Master's Degree, Fourth Semester of the EMBS (European Master of Business Studies)
Işık Üniversitesi
Bachelor of Science (B.Sc.), Information Technology
Université Savoie Mont Blanc
Master of European Business, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT YIGIT CIFTCI
My name is Yigit Ciftci. I am working for Adyen for the DACH team as Senior Performance Marketing Manager. I also support the HQ team for global strategic decisions & diagnosis for Google Search (mostly Paid) area.Previously, I worked for Delivery Hero in SEM field for East European markets. I was working for E.ON as an international graduate. Within this program, I had worked in IT security, social media, e-mobility and sustainable city solutions. My working experience was not limited to Germany, therefore I worked in Sweden for 5 months as well.I had graduated from a joint master program which is called EMBS**(European Master in Business Studies) with (B-) overall grade. Because of the nature of the master program, each semester took place in different European countries (Italy, France, Germany and Spain). In this studies, I had courses from Business/Economy field (including marketing, finance, accounting, logistics, consumer behavior, management information systems and strategic management). More importantly I worked in groups for projects almost for each course in intercultural environment. I also wrote my master thesis about cultural differences and social media. I had more extracurricular activities such as consultancy project for Italian design studio and IP for an Erasmus marketing research. In the master program, I had participated to team works in the weekly basis which had boosted my team working and project management skills.
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