Yifei Wu
Senior Manager, Technology Communications @Mercedes-Benz Research & Development North America, Inc.
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WORK HISTORY
Senior Manager, Technology Communications @Mercedes-Benz Research & Development North America, Inc.
San Jose, CA, US
At Mercedes-Benz R&D, I handle the full spectrum: product positioning, corporate and crisis communications, executive comms, social strategy, and competitive intelligence. My job is positioning a 140-year-old legacy brand as a technology innovator while breaking through noise in both industries. This means gathering market insights to inform product messaging, coaching executives for high-profile speaking engagements, and pioneering unconventional product launches like our Google Gemini-powered Voice Assistant (87K organic views). I\'ve built media and creator partnerships targeting tech enthusiasts, positioned strategic announcements with Google Cloud and Microsoft, and grown our social presence 45% YoY through data-driven content. Modern brand building requires equal parts strategic positioning and creative execution - the intersection where I thrive.
EDUCATION
New York University
English Language and Literature, General
New York University
Master of Arts - MA, Communication and Media Studies
SKILLS
ABOUT YIFEI WU
I help technology and legacy companies cut through noise and earn attention in oversaturated markets by translating complex innovations into stories that change how people think, feel, and act.Over 8 years at Mercedes-Benz, Pony.ai (NASDAQ: PONY), and Magic Leap, I\'ve launched products that required audiences to fundamentally shift their understanding: the early days of autonomous vehicles that drive themselves, AI that anticipates your needs, mixed reality that changes how we interact with the world. The challenge is how do you make someone believe in a future they can\'t yet see? What drives me: understanding human psychology to craft narratives that resonate with target audiences and deliver business outcomes. My work has earned recognition in TIME Best Inventions, Fast Company Most Innovative Companies, CNBC Disruptor 50, with proven track record building and landing narratives across Bloomberg, CNBC, WSJ, FT, The Information, Forbes, The Verge, WIRED and New York Times
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