Yifan Wei
New York University; Media, Culture, and Communication; Business of Entertainment, Media, and Technology
- Role
- Strategic Planning Intern at Publicis Groupe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yifan Wei
I am an analytics-focused media and business professional with experience in campaign…
Experience
Strategic Planning Intern
Jul 2025 — Present · Shanghai, CN
Support the strategic planning and execution of integrated marketing campaigns for Estée Lauder across OOH, social, and digital channels, aligning media mix with brand objectives and KPIs by providing relevant insight on analytics solutions- Aggregated and analyzed media performance datasets (placement locations, impressions, CTR, engagement rates) using Excel pivot tables, delivering automated weekly optimization reports that improved advertisement efficiency and ROI- Conducted competitive landscape assessments and market trend analyses- Partnered with creative teams to refine targeting strategies, optimize asset deployment, and enhance cross-channel message consistency; produced post-campaign performance decks integrating quantitative results and qualitative insights for senior client stakeholders, directly informing subsequent campaign strategies.
Education
New York University Prague
Bachelor's Degree, Communication and Media Studies
New York University
Bachelor of Science - BS, Media, Culture, and Communication; Business of Entertainment, Media, and Technology
New York University Prague
Bachelor's Degree, Architecture
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